Re-introducing Your Early Pioneers.

A number of years back, I wrote a book (you may or may not know that). It was a passion project of mine and it was a collection of 30+ interviews featuring some of the unsung people who were behind the formation and early development of the digital advertising business, or what came to be known as AdTech. These are folks who bought and sold the first internet ads. They developed the terms and conditions for agencies to adopt. They brainstormed the first creative executions that are still being emulated today. They are responsible for launching the companies whose names you may no longer know, but who blazed the trail for companies like Google, Facebook and Amazon to follow for years to come.

Take a moment and check it out. You might know some of these folks, and you more than likely have worked with or for some of them. It’s worth a look!

Check it out here at Amazon.